Michelle Rowe is Director of US Performance Marketing, leading a team of digital marketers who support all US go-to-market activities across owned and paid digital media, including fedex.com, search, and email.
Through integrated digital media planning, audience management, testing, and personalization, her team delivers programs that are measured and reported to reflect business impact.
During her twenty-year marketing career with FedEx and other companies, including Microsoft, Dell, T-Mobile, and Intuit, Michelle has gained deep expertise in developing paid and owned channel marketing programs, global launch campaigns, market research efforts, and other results-driven digital experiences.